Salt & Stone
Coffee Roasters
Brand Rollout
Services
Logo, Branding & Web
Client
Salt & Stone
Year
2024
Project
This project aims to build brand awareness and establish Salt & Stone as a leading name in premium, artisanal coffee.
While highlighting the brand's core values-of craftsmenship, bold flavor, sustainability, and community-we will develop a cohesive visual identity that translates across digital platforms, physical packaging, and in-store experiences.
Background
Salt & Stone Coffee Roasters is an artisanal coffee brand dedicated to crafting bold, high-quality blends that reflect global flavors while fostering a sense of connection and community. With a focus on sustainability, handcrafted processes, and a premium café experience, Salt & Stone is poised to become a destination for coffee lovers seeking both quality and authenticity,
"Salt & Stone Coffee Roasters crafts bold, exotic flavours and brings people together through premium, hand-roasted coffee-every cup is a moment of connection and adventure."
Salt & Stone
coffee roasters
Logo & Color Pallete
We strive to maintain a sophisticated, yet un-complicated service to our consumers. They deserve that much.
Our logo combines sleek, modern script typography-with a brush-stroke 'ampersand'-emphasizing craftsmanship and artistry. The link between the capital 'S' and the ampersand '&' is meant to represent the strong bond we forge between product, consumer, service and atmosphere.
A simple color palette is key to our brand and coordination of communications between all platforms. It recognizes our unique style and committment to provide the best overall experience.
Neutral tones dominate, with beige, black, and coffee-inspired browns. This reflects a sophisticated yet grounded brand personality, tying into the artisanal and earthy qualities of coffee roasting.
Online Rollout Strategy
A new wesite will be created, which will include visually stunning banners with café opening details, a countdown, and CTA like "Find Us Here."
The main landing page will highlight both the products (handcrafted coffee) and the café experience (inviting, community-driven spaces). Blog/Content marketing will include articles written on coffee culture, both local and abroad, featured recipes, and the commitment to sustainability and eithical sourcing of our hand-crafted artisanal coffeeAn online shop will also be added to include detailed flavor profiles and stories about the origins of your coffee-along with featured subscription-based coffee delivery services.
Ads will created with main focus on social media campaigns: including Instagram, TikTok and Facebook.
These ads will be launched with themes such as the cafe's opening, behind-the-scenes videos showcasing barista art, cafe ambience and sourcing stories-along with targeted ads which include consumer engagement (quizes, challenges and redirection to website).
FINAL THOUGHTS
At Salt & Stone Coffee Roasters, we are committed to crafting bold, unforgettable coffee experiences that inspire connection, creativity, and exploration. Rooted in artisanal quality and sustainability, we source and roast the finest beans to celebrate the richness of global coffee culture.
Through our handcrafted products and inviting spaces, we aim to build a community where every cup tells a story-fueling moments of joy, discovery, and togetherness.
